The Arab Spring During The Middle East And North African...

The Arab Spring brought revolutionary changes to the Middle East and North African region’s authoritarian republics while bypassing its autocratic monarchies. The monarchical exceptionalism that has allowed these states to remain intact is due to a set of three overlapping factors—crosscutting coalitions, hydrocarbon rents, and foreign patronage. Collectively, these factors explain why most of the royal autocracies never experienced widespread protest. The eight Arab monarchies—Jordan, Morocco, Saudi Arabia, and the Persian Gulf states of Bahrain, Kuwait, Oman, Qatar, and the UAE—hold near-absolute power. According to the Gause article, none of the states qualify as constitutional kingships in which the enthroned incumbent exercises only ceremonial influence while an elected parliamentary government makes policy. The region’s kings and emirs not only reign but they also rule. They are the lead decision makers in naming cabinets, determining major domestic and foreign policies, controlling the state’s coercive apparatus, and allowing parliaments and judiciaries limited authority (Gause). According to Gause, the first element of the strategic explanation for monarchical exceptionalism is one that links the historical legacy of domestic choices with a permissive international environment. The majority of the monarchies have used the tool of crosscutting coalitions thereby linking alliances of different soci al constituencies to the ruling family. In general, dictators cannotShow MoreRelatedWomen And The Middle East And North Africa1148 Words   |  5 PagesThe diversities within North Africa, the Middle East, and Southeast Asia (cultural, religious, political, etc.) play a crucial part in the status of women and the key features of gender roles in these particular geographic regions. 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Establishing equalities for women amongst the current social and political changes of Middle Eastern and North African societies stands as a difficult obstacle to overcome, but inRead MoreSouth Africas Policy on the Syria2500 Words   |  10 PagesSouth Africa and Syria 2 South Africa and the Wider Middle East Region 2 Problem Statement 3 Objectives 3 Options 4 Sanctions 4 Military Intervention 5 Support the Actions of the Arab League of Nations 5 Analysis of Options 5 Sanctions 5 Military Intervention 6 Support the Actions of the Arab League of Nations 6 Recommendation 7 Conclusion 7 Bibliography 9 Introduction The wave of Arab unrest that began during the Tunisian Revolution reached Syria in Mid March 2011Read MoreThe Potential Effects Of Democracy On The Middle East1971 Words   |  8 Pages The Potential Effects of Democracy in the Middle East Democracy has often been affiliated with reflective notions such as freedom and liberty, as well as the belief that people deserve a voice to represent their demands and the majority of a population should have its way. 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For more information, please contact scholarpub@macalester.edu. Kligerman: Homosexuality in Islam: Macalester Islam Journal Spring 2007 page 52 ______________________________________________________ Homosexuality in Islam: A Difficult Paradox Nicole Kligerman ‘10 This paper addresses the complex intricacies of homosexuality in Islam by exploring Qur?anic notions of sexualityRead MoreHistory of Education in Northern Nigeria3189 Words   |  13 Pagesexclusively used for the development of human beings in the cognitive, affective, psychomotor and psycho-productive domains. The Northern region of Nigeria is not left out in this process. History has it that the educational system in the Northern part of Nigeria began with the indigenous or traditional education but has evolved in phases with great influence from the Arabs, and western education promoted by the British administration. 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The chain of events that rapidly spread the revolutionary sentiment from capital to capital was not expected, and surprised the world. Ostensibly bloodless coups intermixed with violent rebellion and created a new Middle East and North Africa. The largest, and arguably most important country embroiledRead MoreForeign Intervention On Democracy And Democratization1939 Words   |  8 Pagesthe growth of democracy in the future or whether or not interventions are needed as a mechanism for democratization at all. II. Literature Review and Analysis Democracy has been in a leading position in the world since it began to gain popularity during the beginning of the 20th century (Fukuyama, 2006). Because it expanded through coercive means, it has meant that democracy continues to extend across the world. When communism began to decline, the West was able to extend democracy into several places

A Separate Peace And To Kill A Mockingbird Analysis

Ozichi Chinedu SR Spiers EIH Compare and Contrast Essay 15 Dec. 2017 The two novels A Separate Peace by John Knowles and To Kill a Mockingbird both share major commonalities within the text, which take multiple glances to fully comprehend. For instance, one major commonality that both novels share is the recurring symbol that plays a major role in the character’s lives. That symbol is the tree. This tree that captivates both Scout and Jem in To Kill a Mockingbird, and the tree that shows the bond between Gene and Finny in A Separate Peace. Contrarily, in both texts, the authors use this same tree as a symbol of a loss between the characters. To illustrate, in A Separate Peace the protagonist Gene and his connection to the tree is a†¦show more content†¦He uses the tree by filling it with small items he finds in his house to communicate with the neighborhood kids. â€Å"We were walking past our tree in its knot-hole rested a ball of twine.† (Lee 66). These objects in the tree connected with Scout and Jem because the kids would ta ke them and wait for more, they valued these small tokens of benevolence from Boo. Notwithstanding, in both texts, the author uses the tree to symbolize loss. In To Kill a Mockingbird the author uses the tree that was originally giving gifts from Boo Radley to Scout and Jem had gotten plugged, courtesy of Boo’s father, Nathan. When Nathan did this he was basically cutting off Boo’s communication between Boo and the kids. â€Å"Trees dying, you plug them with cement when they’re sick.† (Lee 70). nevertheless, this tree was perfectly fine. Nathan Radley was not content with Boo going outside and leaving â€Å"gifts† in trees for the neighborhood. He was, however, content with Boo staying locked in the house. Not only that but in A Separate Peace the tree that once symbolized the bond between Gene and Finny, now symbolize the loss between a friend and what he loves. Finny and Gene had created a group that in order to join you needed to jump from the t ree. This group was named The Super Suicide Society of the Summer Session. One night the boys were having a meeting and something out of the ordinary happened, when Finny was getting ready to jump with Gene behindShow MoreRelatedTo Kill A Mockingbird And A Separate Peace By John Knowles1315 Words   |  6 PagesThe informed, written analysis and evaluation of a work of literature is known as literary criticism, which is based on a literary theory. An examples of such a literary theory is intertextual criticism, involving the comparison of two separate novels. Written by Harper Lee, To Kill a Mockingbird is comparable to A Separate Peace by John Knowles. Both novels are fictitious and showcase universal symbols, themes, characters, and numerous other literary devices utilized by authors. Similarities betweenRead MoreLiterary Criticism In To Kill A Mockingbird And A Separate Peace By Harper Lee1506 Words   |  7 PagesAn informed written analysis and evaluation of a piece of work i s known as literary criticism, and it is often based on literary theory. One literary theory technique is intertextual criticism, which allows the reader to acknowledge similarities between literature. Throughout Harper Lee’s fictitious novel To Kill A Mockingbird, and the historical fiction novel A Separate Peace by John Knowles, the authors take advantage of intertextual criticism to identify universal themes and symbols within theirRead More The Reality of To Kill A Mockingbird Essay1445 Words   |  6 PagesThe Reality of To Kill A Mockingbird The novel, To Kill A Mockingbird, takes place during a racially intense time in history. Harper Lee’s novel was intended to bring a harsh sense of reality to the real world, and demonstrate how it really was during this time in history. This novel is set in Maycomb, Alabama, somewhere during the time period of 1925-1935. Times were hard for the citizens of Maycomb during this period, because of the depression. There are many fictional events in thisRead MoreAnalysis Of John Milton s Paradise Lost Essay2201 Words   |  9 Pagesdifferent bildungsromans from different eras and regions to fully determine the necessary characteristics of a bildungsroman, like The Odyssey, To Kill a Mockingbird, David Copperfield, Adventures of Huckleberry Finn, and The Catcher in the Rye. One of the most well-known bildungsromans and one of the most applicable to Eve’s development is To Kill a Mockingbird. Scout Finch goes through a process comparable to Eve’s, and will b e especially useful in assessing Eve’s maturation since they are both heroinesRead MorePrejudice-to Kill a Mockingbird and Martin Luther King5895 Words   |  24 Pagesstep. In the twenty-first century prejudice and its destruction can be viewed in many forms of modern literature. Two of the most famous and rejoiced literatures that examine the theme of prejudice are Harper Lee’s realist fiction novel ‘To Kill a Mockingbird’ and Martin Luther King’s heart warming speech ‘I Have a Dream’. Both texts explore the theme of prejudice of white Americans on the Blacks in the racially tense times of the early twentieth century. Unlike Harper Lee, Martin Luther King goesRead MoreLiterary Criticism : The Free Encyclopedia 7351 Words   |  30 PagesVoyage of the Dawn Treader (for plot character Eustace Scrubb) by C. S. Lewis (1952) Invisible Man by Ralph Ellison (1952) In the Castle of My Skin, by George Lamming (1953)[31] Goodbye, Columbus, by Philip Roth (1959)[32] A Separate Peace, by John Knowles (1959) To Kill a Mockingbird, by Harper Lee (1960)[30] Dune, by Frank Herbert (1965)[33] The Outsiders, by S. E. Hinton (1967)[34] A Wizard of Earthsea, by Ursula K. Le Guin (1968)[35] I Know Why the Caged Bird Sings, by Maya Angelou (1969) Bless MeRead MoreNoughts and Crosses14387 Words   |  58 Pagesthat may separate Callum and Sephy (Kamal Hadley, Jude, the Liberation Militia, prejudice, hatred and so on). Ask students representing the destructive forces to stand between Sephy and Callum, displaying cards that label their threat. What forces will keep them together? (Love, loyalty.) Select students to represent these positive forces, too. The students playing Sephy and Callum must decide which of the forces is most destructive of their friendship and indeed if any will separate them. TheRead MoreFigurative Language and the Canterbury Tales13472 Words   |  54 Pagesrepetition of the same word or group of words at the beginnings of successive clauses. †¢ The Lord sits above the water floods. The Lord remains a King forever. The Lord shall give strength to his people. The lord shall give his people the blessings of peace. -Ps. 29 †¢ â€Å"Let us march to the realization of the American dream. Let us march on segregated housing. Let us march on segregated schools. Let us march on poverty. Let us march on ballot boxes.... --Martin Luther King, Jr. †¢ Mad world

Organic Compounds free essay sample

Organic compound From Wikipedia, the free encyclopedia Jump to: navigation, search Methane is one of the simplest organic compoundsAn organic compound is any member of a large class of chemical compounds whose molecules contain carbon. For historical reasons discussed below, a few types of carbon-containing compounds such as carbonates, simple oxides of carbon and cyanides, as well as the allotropes of carbon such as diamond and graphite, are considered inorganic. The distinction between organic and inorganic carbon compounds, while useful in organizing he vast subject of chemistry s somewhat arbitrary . [1] Organic chemistry is the science concerned with all aspects of organic compounds. Organic synthesis is the methodology of their preparation. Contents [hide] 1 History 1. 1 Vitalism 1. 2 Modern classification 2 Classification 2. 1 Natural compounds 2. 2 Synthetic compounds 3 Nomenclature 4 Databases 5 Structure determination 6 See also 7 References 8 External links [edit] History [edit] Vitalism The name organic is historical, dating back to the 1st century. [citation needed] For any centuries, Western alchemists believed in vitalism. This is the theory that certain compounds could only be synthesized from their classical elements † Earth, Water, Air and Fire † by action of a life-force (vis vitals) possessed only by organisms. Vitalism taught that these organic compounds were fundamentally different from the inorganic compounds that could be obtained from the elements by chemical manipulation. Vitalism survived for a while even after the rise of modern atomic theory and the replacement of the Aristotelian elements by those we know today. It first came under to occur only in living organisms, from cyanogen. [citation needed] A more decisive experiment was Wohlers 1828 synthesis of urea from the inorganic salts potassium cyanate and ammonium sulfate. Urea had long been considered to be an organic compound as it was known to occur only in the urine of living organisms. Wohlers experiments were followed by many others, where increasingly complex organic substances were produced from inorganic ones without the involvement of any living organism. [citation needed] [edit] Modern classification Even after vitalism had been disproved, the distinction between organic and inorganic compounds has been retained through the present. The modern meaning of organic compound is any one of them that contains a significant amount of carbon even though many of the organic compounds known today have no connection whatsoever with any substance found in living organisms. There is no official definition of an organic compound. Some text books define an organic compound as one containing one or more C-H bonds; others include C-C onds in the definition. Others state that if a molecule contains carbon it is organic. Even the broader definition of carbon-containing molecules requires the exclusion of carbon-containing alloys (including steel), a relatively small number of carbon- containing compounds such as metal carbonates and carbonyls, simple oxides of carbon and cyanides, as well as the allotropes of carbon and simple carbon halides and sulfides, which are usually considered to be inorganic. The C-H definition excludes compounds which are historically and practically onsidered to be organic. Neither urea nor oxalic acid are organic by this definition, yet they were two key compounds in the vitalism debate. The IIJPAC Blue Book on organic nomenclature specifically mentions urea[3] and oxalic acid. [4] Other compounds lacking C-H bonds that are also traditionally considered to be organic include benzenehexol, mesoxalic acid, and carbon tetrachloride. Mellitic acid, which contains no C-H bonds, is considered to be a possible organic substance in Martian soil. All do, however, contain C-C bonds. [5] The C-H bond only rule also leads to somewhat arbitrary divisions in sets of carbon- fluorine compounds, as for example Teflon is considered by this rule inorganic but Tefzel organic; similarly many Halons are considered inorganic while the rest are organic. For these and other reasons, most sources consider C-H compounds to be only a subset of organic compounds. To summarize: Most carbon-containing compounds are organic, and most compounds with a C-H bond are organic. Not all organic compounds necessarily contain C-H bonds (e. g. urea). See Classification of organic compounds Organic compounds may be classified in a variety of ways. One major distinction is between natural and synthetic compounds. Organic compounds can also be classified or subdivided by the presence of heteroatoms, e. g. organometallic compounds which feature bonds between carbon and a metal, and organophosphorus compounds which feature bonds between carbon and a phosphorus. Another distinction, based upon the size of organic compounds, distinguishes between small molecules and polymers. [edit] Natural compounds Natural compounds refer to those that are produced by plants or animals. Many of these are still extracted from natural sources because they would be far too expensive to be produced artificially. Examples include most sugars, some alkaloids and terpenoids, certain nutrients such as vitamin 812, and in general, those natural products with large or stereoisometrically complicated molecules present in reasonable concentrations in living organisms. Further compounds of prime importance in biochemistry are antigens, carbohydrates, enzymes, hormones, lipids and fatty acids, neurotransmitters, nucleic cids, proteins, peptides and amino acids, lectins, vitamins and fats and oils. edit] Synthetic compounds Compounds that are prepared by reaction of other compounds are referred to as synthetic. They may be either compounds that already are found in plants or animals (semi synthetic compounds), or those that do not occur naturally. Most polymers (a category which includes all plastics and rubbers), are organic compounds. [edit] Nomenclature The IUPAC nomenclature o f organic compounds slightly differs from the CAS nomenclature. [edit] Databases The CAS database is the most comprehensive repository for data on organic compounds. The search tool SciFinder is offered. The Beilstein database contains information on 9. 8 million substances, covers the scientific literature from 1771 to the present, and is today accessible via Crossfire. Structures and a large diversity of physical and chemical properties is available for each substance, with reference to original literature. PubChem contains 18. 4 million entries on compounds and especially covers the field of medicinal chemistry.

Marketing Segmentation Strategy Free Sample for Students

Questions: 1.Multisegment Targeting Offers Many Benefits to Firms, as well as Many Additional Costs. List two benefits and four Costs of Multisegment Targeting. Provide Examples and Elaboration.2.Name and Describe four Categories of New Products.3.List the Four Stages of the Product life Cycle. Then describe the Promotional Strategies used in each Stage.4.Describe all four tools of the Promotional mix to Promote the Product. Answers: Benefits and costs of multi-segmenting For a company to succeed there is the need for segmenting the market so that the parts of the market can be served best and makes the company profitable at the same time. The need for strategies that enhance the best relationships with the right customers is always a priority for many firms that are competing[1]. The traditional mass marketing that used to be a custom for most companies is now being abandoned. The companies are now producing products that are tailored to meet specific needs of the customers. It has been noted that consumers have varying tastes and preferences and as such segmenting and targeting such customers have benefited most companies that engage in such practices of segmentation[2]. One of the advantages of segmentation is that it increases the focus on the enterprise. Segmentation has the power of enabling a company focus on specific market segments. The returns in most cases increase with increases in attention[3]. A good example is the automobile industry li ke Toyota who started focusing on sectors that deal with small cars, a move that has seen Toyota rise globally. Multi-segmenting increases the competitiveness of the company[4]. Once a company focuses on a particular segment it means that such a firm will innovate products that suit such a market making the business more competitive as compared to the competitors[5]. A good illustration is the Johnsons baby products that segmented the baby market and specializes in baby stuffs a move that has seen Johnson claim a large portion of the market share globally. However, there are some limitations with multi segmenting and are referred to as the costs[6]. With the geographic segmentation, it is limited in scope in the sense that it generalizes the tastes and preferences of consumers. The geographic segmentation requires combination with another strategy so as to be effective. Segments, on the other hand, tend to be small which may affect the operation of a firm. In the case that the marke t served is small, it means the company will experience low turnover which threatens a companys viability in the long-run. In a market that has many brands, it may be risky segmenting such markets due to the many competitors providing such products. As a consequence, there are additional costs that reduce the profits for the firm. Lastly, in the case of a new product, it may be deemed risky segmenting such a market as no research has been conducted on such new products[7]. Convincing the consumers to utilize such commodities may take extra effort so as to segment such a market. 2.Categories of new products Products can get categorized into various classifications depending on the level they are placed on the market. One category is that of new to world products where a company goes an extra mile producing a product that has never existed before[8]. In this category, the firm diversifies the product, and in most cases, the products are only new to the firm but not to the already existing the market[9]. A good illustration is the Coca-Cola Company that is well known for the good quality of its beverages. If Coca Cola decides to diversify into snacks and cookies, then these new products would be classified as the new for the Coca-Cola Company. The second classification is the product line extension which is the companys additional of more products to the already existing stock. In this category, a company develops a brand that stands out among others regarding color, shape, and texture. In the example of Coca-Cola Company, as it has been observed, the company is producing an additional product such as mineral water and juices and as such would get considered as additional products[10]. With product improvements, it entails making amendments to the existing product that is in the marketplace. In most cases, the change may be minor or major and may involve developing the features of the products to suit the changing needs of the consumers. In some cases, the process is aimed at updating the products so that they meet the standards that are in the market or it may be the case of technological improvement making the commodities to be improved at the same time. Such upgrades may make the product competitive and increase the benefits that consumers can get from such a product. A good example is the Microsoft that has always been updating the windows, for instance, there was Windows 7, then Windows 8 and currently the consumers are using Windows 10[11]. Finally, product repositioning involves changing the image of a product in the marketplace; however, the product in most instances is an existing product. In most instances, there is communication that is intended to depict the range of benefits from such a product. Reposition of the product is also followed by changing the design of the product either through the mode of packaging. A good illustration is when in the past, Lucozade was meant for the sick, but as of today, it has been repositioned to serve the athletes. 3.Product lifecycle Consumers have the tendency of purchasing products in the markets worth millions of money every year. The products purchased just like the human beings have a lifecycle meaning that there are those products that exit the market earlier as compared to the others. The new products, on the other hand, have the advantage of being dominant in the market and gaining popularity. Most companies, on the other hand, have invested heavily in product development after realizing that their products have a limited lifespan and it is, therefore, their responsibility to make sure they remain relevant in the market[12]. As products move and evolve along the four stages, various stages should be employed to maintain the success of the product. The promotional strategies that can be employed are as follows: Introduction When launching a new product in the market, the main objective of the firm will be to inform the target group of the existence of such a product. Launching a new product is the most expensive stage for any company. At this stage, it will be critical to employ informative advertising such as the radio, television, and magazines[13]. Growth At this stage, it is characterized by increase in the sales volume and profits. It is at this stage that the company enjoys the economies of scale which has the effect of pushing the profits margins up. The firms as a result of reaping the profits have the advantage of spending money on the promotional strategies with the aim of maximizing their potential. Since the product has already gained acceptance from the target market, the firm will use a strategy that aims at increasing the loyalty of the customers[14]. Maturity At maturity stage, the product is already established, and in most instances, the manufacturer aims at maintaining the market share. It is at this juncture that competition is at its highest among the firms and businesses are advised to invest wisely in any market they wish to penetrate. The product should also be in a position to undergo modifications or upgrades which can make them more competitive in the market. Since the product experiences more competition from the other brands, there is need to engage in persuasive advertising to entice their clients to use their products over those produced by the competitors. The benefits or advantages of using a product should be communicated to the audience clearly[15]. Decline The market for the product at this stage begins to decline a stage referred to as the decline stage. The decline could be associated with a market getting saturated or because the consumers have switched to a particular product. The decline stage though inevitable, it still provides opportunities for companies to continue reaping profits through reducing the costs of production or firms venturing into cheaper markets. Reminder advertising would be favorable at this stage reminding consumers that the product still exists. 4.Tools of promotional mix One of the instruments is advertising where it is necessary that awareness of the new program should be created either through the flyers conveying the message on weight loss. Advertising can also assume the dimensions of the media through the television, radio, and internet[16]. Sales promotion is also another useful tool. In this case, since the program is very in the market, it would be necessary to have the customers believe that there will be price cuts may be 15% off would be a great deal and attract many customers[17]. Public relations are aimed at creating a lasting impression about the company. Holding a charity campaign for the neighborhood may create a good deal for the new program. Publicity may entail inviting some prominent person who gets featured in advertising campaigns using the new products[18]. Personal selling has always held the compelling power of convincing the customers to purchase the products[19]. Conducting door to door campaigns informing people of the new product and its advantages and benefits has the power of inducing some people to join the program[20]. References Akers, Helen. 2017. "What Is Multi-Segment Marketing?". Smallbusiness.Chron.Com. https://smallbusiness.chron.com/multisegment-marketing-25419.html. Bhasin, Hitesh. 2016. "6 Advantages Of Segmentation - Benefits Of Segmentation".Marketing91.Com. https://www.marketing91.com/6-advantages-segmentation/. Bhasin, Hitesh. 2017. "Limitations Of Segmentation - Disadvantages Of Segmentation".Marketing91.Com. https://www.marketing91.com/limitations-segmentation/. Chand, Smiriti. 2017. "Advantages And Disadvantages Of Market Segmentation".Yourarticlelibrary.Com: The Next Generation Library. Accessed April https://www.yourarticlelibrary.com/marketing/marketing-management/advantages-and-disadvantages-of-market-segmentation/27955/. Chand, Smiriti. 2017. "5 Main Stages Of Product Life Cycle". Yourarticlelibrary.Com: The Next Generation Library. Accessed April 1. https://www.yourarticlelibrary.com/marketing/product/5-main-stages-of-product-life-cycle/29855/. Claessens, Maximilian. 2017. "Categories Of New Products - What Is A New Product? -Marketing-Insider". Marketing-Insider. https://marketing-insider.eu/categories-of-new-products/. Converse, Paul Dulaney, and Fred Mitchell Jones. 2008. Introduction To Marketing.Place of publication not identified]: [Meisel Press]. Foundation, Edward Lowe. 2017. "How To Establish A Promotional Mix-Edward Lowe .Foundation". Edward Lowe Foundation. https://edwardlowe.org/how-to-establish-a-promotional-mix/.Gorchels, Linda. 2012. The Product Manager's Handbook. 1st ed. New York:McGraw-Hill. Grace, Karen. 2017. "Categories Of New Products". Prezi.Com. Accessed April 1.https://prezi.com/pikbvyepyr1l/categories-of-new-products/. Jobber, David, and Fiona Ellis-Chadwick. 2016. Principles And Practice Of Marketing.London: McGraw-Hill Education. Kurtz, David L, and Louis E Boone. 2007. Principles Of Marketing. Australia: Thomson.Lombardo, Jennifer. 2017. "Types Of New Products: New Product Lines, ProductImprovements More - Video Lesson Transcript | Study.Com". Study.Com. Accessed April 1. https://study.com/academy/lesson/types-of-new-products-new-product-lines-product-improvements-more.html. Manis, KT. 2014. "Promoting Products: 5 Components Of The Promotional Mix". https://www.linkedin.com/pulse/20141002042202-284765029-promoting-products-5-components-of-the-promotional-mix. Morello, Robert. 2017. "What Is Multi-Segment Marketing?". Yourbusiness.Azcentral.Com. https://yourbusiness.azcentral.com/multisegment-marketing-13056.html. Mulder, Patty. 2014. "Product Life Cycle Stages Theory By Raymond Vernon |oolshero". Toolshero. https://www.toolshero.com/marketing/product-life-cycle-stages/. Peterson, Roger. 2007. Principles Of Marketing. Delhi: Global Media. Rizzi, Vanessa. 2017. "Why Market Segmentation Is Crucial For Your Business". Entrepreneurhandbook.Co.Uk. https://entrepreneurhandbook.co.uk/why-market-segmentation-is-crucial-for-your-business/. S, Nithya. 2017. "Top 5 Elements Of Promotional Mix | Products". Essays, Research Papers And Articles On Business Management. https://www.businessmanagementideas.com/advertisement/promotional-mix/top- 5-elements-of-promotional-mix-products/8114.V, Martin. 2014. "Marketing Mix | Promotion In Four P's". Cleverism. https://www.cleverism.com/promotion-four-ps-marketing-mix Akers, Helen. 2017. "What Is Multi-Segment Marketing?". Smallbusiness.Chron.Com.https://smallbusiness.chron.com/multisegment-marketing-25419.html. Kurtz, David L, and Louis E Boone. 2007. Principles Of Marketing. Australia: Thomson.Bhasin, Hitesh. 2016. "6 Advantages Of Segmentation - Benefits Of Segmentation".Marketing91.Com. https://www.marketing91.com/6-advantages-segmentation/ Chand, Smiriti. 2017. "Advantages And Disadvantages Of Market Segmentation". Yourarticlelibrary.Com: The Next Generation Library. Accessed April 1. https://www.yourarticlelibrary.com/marketing/marketing-management/advantages-and-disadvantages-of-market-segmentation/27955/. [Rizzi, Vanessa. 2017. "Why Market Segmentation Is Crucial For Your Business". Entrepreneurhandbook.Co.Uk. https://entrepreneurhandbook.co.uk/why-market-segmentation-is-crucial-for-your-business/. Bhasin, Hitesh. 2017. "Limitations Of Segmentation - Disadvantages Of Segmentation". Marketing91.Com. https://www.marketing91.com/limitations-segmentation/ Morello, Robert. 2017. "What Is Multi-Segment Marketing?". Yourbusiness.Azcentral.Com. https://yourbusiness.azcentral.com/multisegment-marketing-13056.html. Gorchels, Linda. 2012. The Product Manager's Handbook. 1st ed. New York: McGraw-Hill. Claessens, Maximilian. 2017. "Categories Of New Products - What Is A New Product? - Marketing-Insider". Marketing-Insider. https://marketing-insider.eu/categories-of-new-products/. Grace, Karen. 2017. "Categories Of New Products". Prezi.Com. Accessed April 1. https://prezi.com/pikbvyepyr1l/categories-of-new-products/. Lombardo, Jennifer. 2017. "Types Of New Products: New Product Lines, Product Improvements More - Video Lesson Transcript | Study.Com". Study.Com. Accessed April 1. https://study.com/academy/lesson/types-of-new-products-new-product-lines-product-improvements-more.html. Peterson, Roger. 2007. Principles Of Marketing. Delhi: Global Media. Chand, Smiriti. 2017. "5 Main Stages Of Product Life Cycle". Yourarticlelibrary.Com: The Next Generation Library. Accessed April 1. https://www.yourarticlelibrary.com/marketing/product/5-main-stages-of-product-life-cycle/29855/. Mulder, Patty. 2014. "Product Life Cycle Stages Theory By Raymond Vernon | Toolshero". Toolshero. https://www.toolshero.com/marketing/product-life-cycle-stages/. Converse, Paul Dulaney, and Fred Mitchell Jones. 2008. Introduction To Marketing. [Place of publication not identified]: [Meisel Press]. Foundation, Edward Lowe. 2017. "How To Establish A Promotional Mix - Edward Lowe Foundation". Edward Lowe Foundation. https://edwardlowe.org/how-to-establish-a-promotional-mix/. Jobber, David, and Fiona Ellis-Chadwick. 2016. Principles And Practice Of Marketing. London: McGraw-Hill Education.[17] Manis, KT. 2014. "Promoting Products: 5 Components Of The Promotional Mix". https://www.linkedin.com/pulse/20141002042202-284765029-promoting-products-5-components-of-the-promotional-mix. V, Martin. 2014. "Marketing Mix | Promotion In Four P's". Cleverism. https://www.cleverism.com/promotion-four-ps-marketing-mix/. S, Nithya. 2017. "Top 5 Elements Of Promotional Mix | Products". 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Power as a Control Device

A Competitive Analysis Of Kingfisher Airlines Tourism Essay Essay Example

A Competitive Analysis Of Kingfisher Airlines Tourism Essay Essay Example A Competitive Analysis Of Kingfisher Airlines Tourism Essay Paper A Competitive Analysis Of Kingfisher Airlines Tourism Essay Paper To research and analyse how kingfisher air hoses has retained one of the top place in a extremely competitory market like India. To happen out what makes them particular from all other air hoses in India. To happen out how kingfisher airlines compete with taking air hoses like Air Indian and Jet. To happen out what client tactics they used to convey more clients to the organisation. Content sum-up To near by making SWOT and PEST analysis of the company by looking through the magazines and web sites available on company. In order to analyse the company s scheme I will be making 7p analysis. In order to do my aims a true I will be transporting out an interview with male parent s friend who is working in kingfisher air hoses. I will be making a instance survey on how kingfisher air hose is different from and India Airlines. I will be besides suggesting some new schemes which can assist the organisation to better their public presentation more Table of contents Page Table of Content 3 A ; 4 Objective 2 Content drumhead 2 Introduction 3 About the Company 5 History 5 Accomplishments 6 Marketing scheme 7 PESTEL Analysis 8 Political 8 Economic 8 Social 8 Technological 8 Environmental 9 Local 9 7 P s Analysis 9 Merchandise 9 Promotions 10 Monetary value 10 Peoples 10 Topographic point 10 Physical grounds 11 Procedure 11 SWOT Analysis 11 Strengths 11 Weakness 12 Opportunities 12 Menaces 12 Comparison Kingfisher VS Indian Airlines 12 A ; 13 Suggestion and recommendation 14 Appendix 14 Questionnaire Mentions 15 Introduction Kingfisher Airlines Limited is a majorA IndianA air hose. Kingfisher operates more than 400 flights a twenty-four hours and has a web of 72 finishs, with regional and long-haul international services. Kingfisher Airlines, through one of its keeping companiesA United Breweries Group, has a 50 per centum interest inA low-priced carrierA Kingfisher Red, once known as Air Deccan. Kingfisher Airlines is one of six air hoses in the universe to hold a five-star evaluation fromA Skytrax, along withA Asian Airlines, A Malaysia Airlines, A Qatar Airways, A Singapore AirlinesA andA Cathay Pacific Airways. In May 2009, Kingfisher Airlines carried more than a million riders, giving it the highest market portion among air hoses in India. Kingfisher has its registered office in theA UB TowerA inA BangaloreA and its caput office in the Kingfisher House inA Mumbai. History The air hose started operations on 9 May 2005, following theA dry leaseA of four trade name newA Airbus A320-200A aircraft. Its first flight was from MumbaiA toA Delhi. At the launch of the air hose, Dr. Mallya said that he is committed to accomplishing our aspiration of doing Kingfisher Airlines India s largest private air hose both in capacity and market portion by 2010. The air hose ushered in a new epoch of luxury in India s domestic air power sector with its trade name new aircraft with fashionable ruddy insides, and cleverly dressed crew and land staff. Kingfisher was the first Indian air hose to haveA in-flight entertainmentA ( IFE ) systems on every place even on domestic flights. All riders were given a welcome kit dwelling dainties such as a pen, facial tissue and earphones to utilize with the IFE system. Initially, riders were able to watch merely recorded Television scheduling on the IFE system, but subsequently an confederation was formed withA Dish TVA to supply unrecorded Television in-flight. And in a pronounced going from tradition, Kingfisher Airlines decided to hold an on-screenA safety demonstrationA utilizing the IFE system. On 14 July 2008, Kingfisher unveiled its first everA Widebody aircraft aircraft, aA Airbus A330-200A at the 46thA Farnborough Air showA held in July 2008. Kingfisher s first Airbus A330-200 was widely billed as the best A330-200 of all time built byA Airbus. On 3 September 2008, Kingfisher started its international operations by connectingA BangaloreA withA London. Accomplishments Kingfisher Airlines has received three planetary awards at the SKYTRAX World Airline AwardsA Named Best Airline In India / Central Asia ; Best Cabin Crew Cardinal Asia Kingfisher RED named Best Low Cost Airline in India / Central Asia NDTV Profit Business Leadership Award for AviationA awarded to Kingfisher Airlines by NDTV twice in two old ages India s merely 5 Star air hose, rated by SkytraxA andA 6th air hose in the worldA to be certified asA 5 star air hose by Skytrax Ranked amongst India s Top Service Brands of 2008 ranking by PitchA magazine Voted asA India s Favourite Airline in a study conducted by an independent research house with 46 % ballots compared to others Rated as Asia Pacific s Top Airline Brand in a study conducted by TNS on Asia Pacific s Top 1,000 Trade names for 2008 Brand Leadership Award in the service and cordial reception section against several acclaimed hotels, taking Bankss and other air hoses Economic Times Avaya Award 2006 for Excellence inA Customer Responsiveness award is presented by the extremely acclaimed Business Daily, Economic Times India s No. 1 Airline in client satisfaction Business World Rated amongst India s most respected companies Business World Rated amongst India s 25 Advanced Companies in aA study conducted by Plan adult male Media in 2006 The Best Airline and India s FavouriteA Carrier in a Survey conducted by The Times of India Service Excellence 2005-2006 for a New Airline A by Skytrax, a UK based specializer planetary air conveyance adviser Graded Third in the study on India s Most Successful Brand launch of 2005 Under the Brand Derby Survey conducted by India s prima concern day-to-day Business Standard Busiest Trade names of 2005 ranked amongst the Top Ten busiest trade names of 2005A and 2006 across merchandise classs, in the study conducted by bureau FAQ and The Brand Reporter Best New Airline of the Year Award for 2005A Centre for Asia Pacific Aviation ( CAPA ) Award in the Asia-Pacific and Middle East part Selling schemes Kingfisher Airlines has a clearly defined mark audience- SEC A, SEC B+ ( socio-economic category ) in the age group of 25-45 old ages of age. Kingfisher Airlines offers trade name new aircraft, interior decorator insides, gourmet culinary art and in flight-entertainment ( there are five channels of FUN TV and 10 channels of Kingfisher Radio, which are personalized ) . Communicate with invitees at multiple touch points. They use all media of communicating telecasting, print, wireless, outdoor, promenades, multiplexes, nines, saloons, in-flight etc. The invitees are invariably informed of their new offers. A They offer tickets to theatre showings, manner shows, athleticss showings etc to their frequent travelers ( club members ) . Their Partners Program has been really successful. They have tied up with the best of trade names across industries. Tata Tetley, Pepsi, Microsoft, Inox, Kenzo, IFB, Taj, Park Hotels and Oxford book shops have been some of taking spouses. PESTEL Analysis Political Foreign air hoses are non allowed to purchase a interest in domestic air hoses. International path ordinances Closing down of domestic airdromes Open sky policy Economic Contribution to the Indian economic system Rising cost of fuel Investing in the sector of air power The growing of the in-between income group household affects the air power sector. Deficit of the substructure capacity Social Development of metropoliss leads to break services and airdromes Employment chances Safety ordinances The position symbol attached to a plane travel. Technological The growing of e-commerce and e-ticketing Satellite based pilotage system Modernization and denationalization of the airdromes Developing green filed airdromes with private sector for illustration in Bangalore the airdrome corporation limited. Environmental The addition in planetary heating The sudden and the unexpected behavior of the ambiance and the dependence on whether Deficit of the infrastructural capacity Tourism impregnation Legal Bilateral pacts Airlines acquisitions and the leasing cost In the United States, low-priced air hoses frequently operated from little airdromes that charge lower fees and that did non endure from the congestion at big airdromes In India, nevertheless, authorities policy did non let the creative activity of airdromes closer than 150KM from each other, and the old airdromes at Bangalore and Hyderabad were closed down when the new one started. 7 P s Merchandise Fleet size Aircrafts International raid Promotions Ads Magazines and newspaper ads Exposure at non-corporate events Engagement at international poses hows Backing famous persons like Katrina Kaif and Deepika padukone Monetary value Dynamic pricing theoretical account multiple menu degrees Uniform regulations No concealed limitations Pricing theoretical accounts eight different degrees Discounts provided from clip to clip Peoples Anchor of the trade name Extensive preparations Cordial reception industry and see their client as invitee Interpersonal accomplishments, aptitude, and service cognition Topographic point Online engagement ( official site ) Online booking Yatro.com, do my trip.com, ezeego1.com Recognition cards and debit cards payment SMS/call Mercantile establishments in every major metropolis and at every airdrome across the state Physical grounds Personal gentlemans Exclusive sofa infinite Hello! Blitz Gourmet culinary art World category cabin crew Kingfisher wireless Procedure Booking the ticket online engagement or telephone engagement or from any of the kingfisher mercantile establishments and private bureaus. SWOT Analysis Strength First air hose with full new fleet of aircraft Quality cordial reception provided to clients. Route rationalisation. Already holding developing academy. Failings Service bringing to tubes and other large metropoliss Yet non in a high net income. High ticket pricing Opportunities Under penetrated domestic market Opportunities International market Untapped air lading market Expanding touristry industry Menaces Existing operators Infrastructure issue Fuel monetary value hiking Economic lag Kingfisher VS Indian Airlines Areas Indian air hoses Kingfisher Airlines Reservation Ticket can be booked by pealing or sing the office. Equally shortly as waiting list ticket get confirmed they will name the clients on the given contact figure Passengers can do the engagement foremost and buy the ticket subsequently Ticket can be cancelled over phone or through fax 24hr before the journey By the aid of user friendly web sites Kingfisher air hose office Authorized agents Payment can be made by the debit card, recognition card, payment at kingfisher air hoses office, recognition note Kingfisher air hose provides the place bringing of tickets and maintains direct relation with the clients. Menus Particular menus offered for ground forces forces, war disabled officers, war widows, blind individuals, malignant neoplastic disease patients, individual enduring from 80 % and above locomotor disablement. Concessional menu to senior citizens, pupils etc. Fare apply merely for passenger car from airdrome at the point of beginning to the airdrome at the point of finish It has 30 to 40 % lower ticket seashore compared to other bearer runing in the state Meals Indicate the personal repast penchant at the clip of booking to guarantee right repast on board the flight Particular repasts: provided to riders Indian vegetarian, western vegetarian, Hindu non- vegetarian, kids nutrient points etc. On board Choose from the readymade nutrient Business category and economic category Order what you like newly made on board Equality in category, no distinction Low cost On land More waiting clip Satisfactory handling of holds Less waiting clip Efficient handling of holds Suggestions and recommendation Reduce labor cost Simplify the flight operations Offer more crystalline pricing Get smart on fuel The procedure of geting spice jet if complete would do kingfisher the larget participant in the air power industry Different manners of pricing should be taken attention of Needs to alter trade name perceptual experiences Gain optional efficiencies through confederations as with Jet Airways Fleet size enlargement Partnering with Jet Airways and some depending trade names. Appendix As portion of the study readying I visited my pa s friend who is working in kingfisher and I had an interview with him. I went through many magazines who wrote articles about kingfisher s and Dr. Mallya s success. I have talked with some of my friends who got opportunity to wing in kingfisher. They explained to me the installations they got and their evaluation to the flight travel. Questionnaire As a provider, what major tendencies have you witnessed in the mode consumers in India buy travel particularly air ticket? How would you depict your mark audience? How do you measure the current placement of Kingfisher Airlines? Companies are traveling about trade name activation at multiple consumer touch-points. How are you equilibrating your offline and on-line selling enterprises? How tough is it in the current environment to construct connect with consumers? How successful has been your Partners Program, a forum where like-minded trade names to Kingfisher Airlines can come on the same platform and achieve several selling aims?

Nursing Curriculum Development Assignment Example | Topics and Well Written Essays - 750 words

Nursing Curriculum Development - Assignment Example The CIPP model is useful in that critical external factors are taken into consideration. Moreover, the relationship between courses is established as well as the relevance of a progress to suit the needs of a job. An effective evaluation model must take into account as many factors as possible as long as they are manageable and deliver the anticipated outcomes with ease of monitoring. With regard to the input process, the objectives of the course are clearly stipulated to find a balance between theory and practice. Moreover, provisions for the necessary equipment and other learning resources are made to ensure a perfect learning condition. In the process phase of the cycle, the mode of communication and the responses between learners and the instructors is assessed to weed out any potential barriers. The discipline of the involved parties is also taken into account to ensure that seriousness is upheld. Lastly, the mode of student evaluation, test intervals, and quality of assessments are the final steps, that is, for the product phase of the cycle. Information to be used in decision-making is collected through well-structured evaluation forms, interviews, video recording of class sessions, questionnaires, or informal observations. This eliminates the bias associated with using a single form of obtaining evaluation data. However, CIPP model is deemed exclusive to experts only, and ways to incorporate other relevant stakeholders should be identified prior to the exercise.